Archos adds H.264 support... for a price

Looks like Archos is adding another file format to its line of PMPs, but this time it comes with a price, you will be required to purchase the upgrade for $25 US. My guess is that the licensing fee is more than the figured, and are passing the cost onto the comsumer, with the a built in file support already pretty good, I don't really see the need, I wonder how long before someone figures a way to hack this?

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